The Deputy Vice-Chancellor of Ajayi Crowther University, Oyo, Prof. Muyiwa Popoola, has emphasised the critical role of communication in ensuring effective university administration, stating that “without appropriate communication skills, achieving administrative efficiency in higher institutions would be challenging.”
Popoola made this assertion while delivering a lecture at a workshop organised by the ACU Registry Department on Tuesday at the university’s campus.
The workshop was attended by key university officials, including the Vice-Chancellor, Prof. Timothy Adebayo; Acting Registrar, Ven. Olusegun Ojo; the Bursar’s representative, Mathew Taiwo; and the Librarian, Dr. Bosede Ajiboye.
In his lecture titled ‘Communication Skills: Required Tools for Effective Administration,” Popoola underscored the importance of clarity, conciseness, correctness, completeness, concreteness, courtesy, and candidness—referred to as the “7C’s of effective communication”—in the administrative operations of any university.
Because communication can be a philosophy, worldview, attitude, dos and don’ts of a source, which can be a human being, to another entity, which can be a person, group, or organization, known as the receiver through a medium for mutual understanding, it is therefore expedient for us to be acquainted with these 7C’s of effective communication,” Popoola said in a statement on Wednesday.
He stressed that university staff must ensure their messages are structured and organised, which requires a deep understanding of the subject being addressed.
“Whenever you speak in public, you should be honest and sincere. Your message should be truthful, and your lessons should be fair to yourself and others involved in the situation. Honesty boosts self-confidence, and in oral communication, confidence is a key element to making an impact,” he stated.